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| Evan Bailyn |
I went to a fascinating talk yesterday by Evan Bailyn, author of the bestselling book "Outsmarting Google", which gives practical advice on how to increase your ranking in Google searches. If you own a business that relies on Internet sales, you know how important it is to appear at or near the top of the Google listings when people use search terms related to your products. Evan has founded and sold several companies that succeeded by using his methods of search engine optimization, and now heads a company called First Page Sage which works with companies both large and small to heighten their Internet presence. Among his recommendations are updating your site frequently with new material. He says if you add new content 5 days a week, Google will recognize it as a news site and give it higher ranking, but four days a week won't be enough. He also says that being linked to by a lot of other pages will increase your ranking, and he gives practical methods for getting those links. Interestingly, he advises an approach based on sincerity rather than attempts at manipulation, such as paying people to link to your site. He says that people who use manipulative or dishonest methods to increase their ranking are regarded as spammers by Google and actively fought against, and if Google thinks you're spamming, your ranking will be dramatically lowered with little chance of improvement. Evan has been featured in major media such as the New York Times, Wall Street Journal and ABC News, and apparently has a lot of very satisfied clients. If you have a company that badly needs an Internet boost, you might want to look him up.
