Ever think about starting an online business? Setting up a website and using it to sell your merchandise all over the world? It can be done, and it's not that hard, according to Muffi Ghadiali, adjunct professor at Stanford University who teaches courses in Internet entrepreneurship, and who is this month's guest on Future Talk. There are many software packages that enable you to easily create good looking websites, complete with shopping carts and the ability to accept credit cards, even if you have no programming background. Or you can hire a professional to do the technical part. It's still much cheaper than operating an actual physical store, and your potential reach is far greater. This of course doesn't mean that you're guaranteed to make a profit. You'll have to work just as hard to understand your customers and their needs, and make your products appealing, as you would in any brick and mortar business. You'll also have a lot of online competitors and it can be hard to get noticed, but you'll be able to use tools like Google AdSense, which posts your ads next to relevant searches, and which you only pay for when someone clicks on them. To see the complete interview with Muffi Ghadiali, click here, or to see it broken down into 3 shorter segments, click here.
Tuesday, June 5, 2012
Starting an online business
Ever think about starting an online business? Setting up a website and using it to sell your merchandise all over the world? It can be done, and it's not that hard, according to Muffi Ghadiali, adjunct professor at Stanford University who teaches courses in Internet entrepreneurship, and who is this month's guest on Future Talk. There are many software packages that enable you to easily create good looking websites, complete with shopping carts and the ability to accept credit cards, even if you have no programming background. Or you can hire a professional to do the technical part. It's still much cheaper than operating an actual physical store, and your potential reach is far greater. This of course doesn't mean that you're guaranteed to make a profit. You'll have to work just as hard to understand your customers and their needs, and make your products appealing, as you would in any brick and mortar business. You'll also have a lot of online competitors and it can be hard to get noticed, but you'll be able to use tools like Google AdSense, which posts your ads next to relevant searches, and which you only pay for when someone clicks on them. To see the complete interview with Muffi Ghadiali, click here, or to see it broken down into 3 shorter segments, click here.
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